Insights -- June 2004Companies accept contract compliance breakdowns as a fact of life and have done so for years. The Big PictureThe Crayola brand owner draws on Siebel to brighten trade promotions. Travel Expense Polaroid utilizes a Web-enabled tool to capture low-cost transportation needs. Insights -- May 2004 Product Lifecycle Management (PLM) is receiving more attention at the leadership level and the value and benefits are being more deeply understood and appreciated. Point of Impact CGT caught up with Steve Peppler, CEO, Flintfox, an up-and-coming TPM vendor, to get the scoop on trade promotions management. Keep It Clean Since joining this magazine, I've been introduced to a slew of buzzwords that herald the dawn of a new age for information technology (IT). Insight: Competitive Edge A new method to examine IT budgets and spending Opportunity Knocks How to transform business challenges into valuable prospects Enterprise: In Through the Out Door P&G turns to IBM outsourcing to focus on its core businesses. Cover Story: The Key to Success Heinz unlocks the secret to Project Keystone, the company's comprehensive trade funds strategy. First Previous 332 333 334 335 336 Next Last
