International Business

How will your company engage a billion new middle class consumers in emerging markets?

Digital technologies are radically changing how consumer goods companies connect with consumers in diverse markets around the globe. And, the implications reach far beyond sales and marketing. Alex Kushnir, Partner at Accenture, provides insights into what this means for CPG sales leaders working to enhance their routes to market.

Pinnacle plans to invest significantly behind Gardein in 2015 to continue to expand the brand and leverage the complementary positioning of Gardein and Birds Eye in the marketplace.

The investment is expected to increase capacity of its plant in Gebze, Turkey, to support growth in the company's global confectionery business, as part of its supply chain reinvention plan.

The $370 million investment in Kinh Do Corporation's snacks business is expected to accelerate the company's growth strategy in Asia Pacific.

In this role, the executive will have oversight of Investor Relations, Treasury and serve as the CFO of the newly formed North American Leadership Team.

The decision is part of Mondelez International's multi-year investment in European manufacturing, under which $1.5 billion has been invested since 2010.

He will be responsible for all areas of finance and accounting including business planning and analysis.