Marketing

Nestle Plans To Double Consumer Data Records & Sales From E-com By 2025
Nestle unpacked its digital transformation strategy at an investors conference this week, identifying three priorities to increase e-commerce to a quarter of its total sales and doubling its consumer data records.
Away We Go: Luke Chatelain Joins As CDO; Melissa Weiss CMO; Charles Liu COO
Travel brand Away announced a trio of leadership announcements intended to position the company for growth amid the recovering travel industry.

Tyson Tapping AI, Predictive Analytics in New Plan It Expects to Save $1 Billion

Tyson Foods is investing in such technologies as artificial intelligence and predictive analytics as part of a new productivity plan it anticipates will deliver $1 billion in cost savings by fiscal 2024.
Jane Wakely Joins PepsiCo as CMO; Ram Krishnan Named CEO, Int’l & CCO

Jane Wakely has joined PepsiCo from two decades at Mars, while Ram Krishnan has been elevated into a new role for the company.
Johnson & Johnson Splitting Into Two Companies

Johnson & Johnson intends to split into two companies, separating its Consumer Health business and creating a new publicly traded company.
e.l.f. Beauty's Kory Marchisotto & Ekta Chopra To Get Personal At CGSM 2021

e.l.f. Beauty’s CMO Kory Marchisotto and CDO Ekta Chopra will take the stage at CGSM to discuss how to provide a more personalized experience at scale.
Crate & Barrel Taps Nike Tech Leader

Crate & Barrel Holdings is tapping former Nike VP of technology Jason Booth to help the home goods brand develop a superior customer experience.
L'Oréal Doubles Down On Personalization

L'Oréal continues to invest in its personalization capabilities to provide more engaging and relevant consumer experiences.
P&G Will Not Patent New Packaging Designed for People With Disabilities

The Easy Open Lid will be incorporated into the product design for the most popular products in P&G’s Olay North America line.
Coca-Cola Drinks Up Remaining Stake in BODYARMOR Brand at $5.6B

The No. 12 consumer goods company is making moves to gain share and outgrow the U.S. sports drink category.

Nestle Plans To Double Consumer Data Records & Sales From E-com By 2025

Away We Go: Luke Chatelain Joins As CDO; Melissa Weiss CMO; Charles Liu COO

Tyson Tapping AI, Predictive Analytics in New Plan It Expects to Save $1 Billion

Jane Wakely Joins PepsiCo as CMO; Ram Krishnan Named CEO, Int’l & CCO

Johnson & Johnson Splitting Into Two Companies

e.l.f. Beauty's Kory Marchisotto & Ekta Chopra To Get Personal At CGSM 2021

Crate & Barrel Taps Nike Tech Leader

L'Oréal Doubles Down On Personalization

P&G Will Not Patent New Packaging Designed for People With Disabilities

Coca-Cola Drinks Up Remaining Stake in BODYARMOR Brand at $5.6B