A new Gartner survey reveals that 55% of organizations that have previously used AI will consistently consider AI for new use cases in the future, with 52% of organizations conveying risk factors as a critical consideration when assessing new AI use cases.
Colgate-Palmolive is piloting a generative AI-enabled chatbot that marries digital shelf data curation with content creation, and it’s developed a cross-functional team for the closed-beta test.
Kavita Thekkakara, BI director at beauty powerhouse Coty, will share her insights at the 2023 Consumer Goods Sales & Marketing Summit on how companies can deliver value-added brand experiences and predict what consumers are looking for next.
CGT has been named a finalist in the Folio: Eddie & Ozzie Awards, the annual program recognizing excellence in editorial content and design across all formats.