Cover Story: The Key to Success Heinz unlocks the secret to Project Keystone, the company's comprehensive trade funds strategy. On the fast trackCutter & Buck sees explosive growth through a shift in business strategy In-Depth Analysis Welch's hits the Web to track promotion performance Hitting the Sweet Spot Imperial Sugar engineers a turnaround with IT at the core. Plus the10 commandments of ERP deployment. Double Vision International Multifoods integrates concurrent enterprise solutions Learning a New Trade Trade promotion turns into a top IT initiative Source of Inspiration CG firms tap outsourcing and consulting to address changing biz environment A Change of Plans The customer relationship management (CRM) boom, once marked by multi-million dollar technology acquisitions, is over, and in 2003, CG companies shifted the spotlight from CRM solutions to CRM-related functions. Mutual Benefits A holistic CRM strategy drives value for CG firms and retail partners Rapid Return - January 2004 SCE apps help squeeze out costs First Previous 846 847 848 849 850 Next Last
