The Dow Jones Sustainability Indices highlighted progress in several areas, including: Health and Nutrition, Materiality, Corporate Philanthropy, Water Related Risks and Packaging.
For Hershey, the program helped the giant candy brand stay relevant to the millennial consumer; For Uber, the partnership helped increase brand recognition and awareness.
Identity marketing is a new-ish term for a very old concept. Branding the process of managing and influencing how a product or business is perceived by potential consumers is the foundation of identity marketing,which is based on these five central principles.
