Insights -- May 2005By revisiting the fundamentals of trade promotion management, consumer goods firms will hit the fast track to marketing success Insights -- February 2005With Wall Street's insatiable demand for profitable growth in the consumer packaged goods (CPG) industry, CPG companies must ensure that every asset at their disposal is faced off against the consumer in an effective manner. Slicing Into Trade Promotions For consumer goods companies, especially those in the grocery industry, trade promotions can be vital to maintaining a competitive edge. First Previous 28 29 30
