Entertainment Tie-ins / Licensing

Lay's introduces Lay's MAXX this summer.

The Pretzel Crisps brand (from Snyder's-Lance) explains how it redesigned its website to deliver on a more engaging user experience.

The limited edition styles are available exclusively at Shoe Carnival, retailing for $50 - $55.

The campaign communicates a compelling story about the wide range of Snyders of Hanover pretzel varieties and the endless ways and occasions consumers can use them.

Heineken entered a long-term partnership agreement with Major League Soccer (MLS) to become the Official Beer of MLS.

Anheuser-Busch is bringing consumers a new way to order and enjoy Bud Light with its Bud Light Button, a beer delivery app that allows users to order Bud Light with one easy tap of the finger.

Chobani announced its portfolio expansion and new marketing initiatives to continue its brand leadership and deliver better food for more people, including kids, healthy blends, and more.

As part of the program, participants will create a pop-up marketing agency that will provide real-world marketing and advertising solutions for PepsiCo U.S. beverage brands.