Loyalty Marketing

Many brands are utilizing social media as a means to enhance consumer engagement and the overall brand experience, which adds tremendous value in terms of building trusted relationships. However, a new social media application has the potential to be much more powerful: consumer understanding. Julia Chen Davidson, global consumer products lead, IBM Institute for Business Value, explains how CG companies can take hold of this opportunity within their four walls.

A poll of more than 95,000 Canadians reveal that the most-trusted CPG brands for across 60 categories consist of household names like Kellogg, Dove, Colgate and more. Consumers reasons for citing a brand as their most trusted vary by category, for example, taste drives which food brands are most trusted, while kids brands need to guarantee gentleness. Find out which other brands made this list and why.

Morton Salt is refreshing its brand this year by updating its logo and introducing a new packaging design system, and is also marking this milestone year with the first of many new product innovations to come.

Three Finalists in the Eggland's Best "Chief Egg Officer Search" contest rose to the top for their creative written responses and videos.

The Original Lite Can features the high quality ingredients and the unique brewing process.

Astra Sweets Frisia brand uses mobile surveys taken on consumers smartphones and tablets as part of an on-pack promotion, collecting first-hand feedback and images at the time of experience.

The Celestial Seasonings brand offers six handcrafted, all-natural holiday teas that capture the traditional flavors of the season.

A new program offers tech companies cash and mentorship to work with Unilever brands and expand to new markets.