Media Advertising

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: mobile ad tracker Location Sciences.

The CPG giant started the season a little early by introducing hundreds of themed AR-enabled filters via more than 230 million beverage bottles and cups.

Peter McGuinness, Chief Marketing & Commercial Officer at Chobani, is being inducted into the Path to Purchase Institute Hall of Fame. Here's why.

Tetra TV launched the industry's first connected TV-focused advertising network.

Publicis Group entered into an agreement with Alliance Data Systems Corp. to acquire Alliance Data’s Epsilon business for a total of $4.4 billion.

Through a partnership with San Francisco-based Tactic, the whiskey brand's app takes consumers on an AR-enabled journey of the Jack Daniel distillery.

Join senior execs from Albertsons Cos., Quotient and Facebook as they share how they’re delivering targeted, personalized and optimized programming focused on driving sales during a May 16 session at the P2PSummit.

Installed at five on-premise accounts, the tap lights up to deliver free rounds of Coors Light whenever Bud Light runs negative marketing messages on social- and broadcast-media channels.