Media Advertising

The next step in The Kraft Heinz Company’s turnaround strategy includes deeper investment in its consumer insights capabilities, including through artificial intelligence, machine learning, and a new data platform.

Colgate-Palmolive is implementing a global productivity program to streamline operations and its supply chain, expecting to execute the majority of it this year.  

Pandemic fatigue is real, and it’s something consumer goods marketing teams know well.

Staying one step ahead of consumers is both a puzzle and a priority for most of today’s consumer goods companies, but there happens to be a timeless recipe for success.

In just a few short years, retail media has become a critical channel for consumer goods brands to sell via online retailers.

The use of QR codes are getting a closer look thanks to growing desire for contactless experiences, and Campbell's is leveraging them as part of a new consumer engagement tactic to modernize its brand.

Learn how the No. 12 CG company ultimately wants to engage people very differently through an ecosystem of unique and ownable experiences.

It’s becoming clear that digital marketing efforts outside retail media networks need to be considered, and consumer goods brands should incorporate complementary strategies to maximize results.