Retail Media

Learn how The Fresh Market transformed from reportedly “the worst company in America” to a thriving business with a highly engaged video commerce strategy.

The brands are among the first set to participate in Instacart's pilot program, showcasing digital advertisements on its AI-powered smart carts within the store.

Unilever is continuing to optimize its brand portfolio with the purchase of premium hair care brand K18. Meanwhile, the company is selling off personal care brand, Elida Beauty.

The Acosta Group recently released its 2024 predictions, pulling insights from its Retailer Confidential Report as well as varied industry sources. See what the future holds.

The consumer goods giant is set to leverage new full-funnel video advertising technology from Sam's Club retail media platform, MAP.

In an effort to reduce cart abandonment and re-engage its consumers, The Honest Company has been working with paid media to elevate targeted audience marketing and drive increased conversion rates.

With the rise of digital marketing, a transformative change has emerged, enabling direct-to-consumer (D2C) brands to harness rich datasets and establish powerful marketing connections.

The company is launching a new brand experience for snack fans, providing interactive ads for Skittles products.