Social Media

In this episode of Tech Transformation, we’re digging into social commerce with the disruptive haircare brand K18.

French Luxury beauty brand L’Occitane has unveiled a new corporate mission statement aimed at placing sustainability at the heart of future expansions.

Consumers will be able to get up close and personal with Frito-Lays limited-time snacks and branded merch through a new digital Holiday Village.

Every time a brand takes stage at an industry conference, you will see a diagram of the consumer at the center and you will hear how they are “consumer-centric” or “consumer-first,” but are they really? Learn how to truly focus on the customer.

There’s a crossroads every CPG company must face, and while the roadblocks are personal, many brands are tackling the same overarching themes. Learn how to overcome them with the Sales and Marketing Playbook.

The potential for leveraging first-party data abounds, so we checked in with some of the leading consumer goods companies to learn their strategies.

Café 11 is a Web3 initiative that taps into the NFT community. Learn how the brand is leveraging this new membership program.

Learn how the snack company is developing a first-party data strategy to build strong consumer experiences and loyalty.