Stay ahead of the curve in CPG by subscribing to our two newsletters to have our valuable, timely, and mobile-friendly insights land right in your inbox.
Learn how today's CPGs are leveraging technology to create a differentiated customer experience, where online marketplaces are playing a role, and where social commerce fits into all of this.
Today, consumer brands are struggling with two major things. The first is whether or not they should be incorporating the metaverse into their long-term strategies, and the second is if said pivot is absolutely necessary to continue staying on top.
The botched guess created a flurry of comedic responses on social media, which the cosmetics company embraced by launching its first piece of jewelry: a handmade butterfly ear cuff with a contemporary design.
The campaign will feature first-generation Mexican Americans who “live their star” within six- 15- and 30-second video vignettes, showcasing individuals such as a dancer with a unique style and an aspiring chef.