Social Media

Quotient’s Cincinnati-based Ahalogy brand unveiled Ahalogy Muse, an influencer platform that pulls in category trends and influencer data from its network of more than 5,500 premium content creators.

Philadelphia-based Curalate is teaming up with Ripple Street, Irvington, New York, to make influencer content shoppable.

When it comes to digital transformation, Marie Gulin-Merle has proven to be a natural leader.

Nearly 10,000 consumers watched Lands' End employees model and discuss a new denim collection.

Former cereal marketer Yumi Clevenger-Lee replaces CGT's 2016 "CMO of the Year" Antonio Sciuto in the role.

"Barkeep" is an artificial intelligence-powered virtual bartender that provides users with drink recommendations and recipes.

The Ahold Delhaize chain has partnered with P&G, Nestlé and Chobani on a new basketball gaming sponsorship. 

Successful social media storytelling is a sure-fire way to create meaningful and engaging content for current and future buyers. Bring your brand's story to life with these guidelines.