The outdoor products company launches an interactive e-commerce site as part of the third piece of its previously announced direct-to-consumer strategy.
The role includes responsibility for all consumer and trade marketing activities, including public relations, hospitality, direct to consumer and brand education.
New research says that one-third of consumers find retail loyalty programs "more important" when battling tough times, and Millennials represent the fastest growing segment of participants.
The parent company of Pur Minerals and AloetteCosmetics is using e-mailmarketing messages to recruit new Facebook fans, providing the companya loyal group of brand advocates.
A contest from the SunChips brand and National Geographic aims to inspire individuals and organizations who want to improve their communities in a sustainable way.
