Marketing Tactics

Club Kokomo Spirits, a premium cocktail brand, is now available to consumers for online purchase in 34 states thanks to an e-commerce investment.  

Nike is using consumer insights drawn from loyalty member polling within its product development for the first time. 

As co-chair, O’Hazo will lay down a foundation for the importance of analytics within the retail and consumer goods industry. Learn more.

In an effort to reduce waste, Unilever brand Hellmann’s is trialing smart mayonnaise jars that indicate when fridge temperatures are at the optimum levels for food freshness.

Join us on May 5 in Chicago to hear from Birse, who brings an extensive background in data and technology and gives us a glimpse into the analytics powerhouse that has been transforming Kellogg’s efforts.

To gain a better understanding of how generative AI might transform various fields across the industry, we’ve tapped into expert voices and research from Coresight, Microsoft, and Gartner. Learn about potential applications as well as the risks involved.

Analytics experts from Home Depot, the Kellogg Company, Estee Lauder, and Mars Wrigley have joined the lineup for three days of unparalleled learning, real-world case studies, new solutions, and networking.

Unilever recently commissioned its own study on the topic of sustainability. The primary question at hand: What drives consumers to actually act on sustainability initiatives? Find out here.