Marketing Tactics

With the marketing landscape becoming more complex and brands requiring sharper insights to navigate this terrain, marketing mix modeling needs to evolve in order to offer brands reliable and robust decision-making support. Here's how.

With today’s channel and media fragmentation, consumer goods brands can’t rely on gut instincts to get their marketing mixes right. And as these channels grow (and budgets shrink), properly leveraging the power of analytics is what’s separating the winners from the losers.

Amazon Prime Day will be held June 21-22 this year, and the company is once again throwing its weight behind its roster of small business sellers.  

Whether you missed the virtual experience or you just want to dig a bit deeper into some of the content, you can still watch all of the keynotes, sessions and panels on your own time.  

Many consumers know what PepsiCo is, and what it does, but they may not know why they do it. According to Jeff Swearingen, SVP-Demand Accelerator, PepLabs & GBS, “What I would tell them is that at PepsiCo, we really exist to create smiles.” Here, he tells CGT why.

Colgate-Palmolive is launching the first of several experiments it's planned with the ISS National Lab, blasting into space to potentially benefit more than half of the world's population in the next decade.

This will come as no surprise to anyone - but even with one year of pandemic-prep and learnings, many leading CG brands and their field teams are still struggling to pivot communications, plans, and new field processes to this day.

The newly appointed CEO will have oversight of both the Kylie Jenner and Kim Kardashian West beauty businesses for Coty, with plans for an omnichannel approach, and DTC platform.