Marketing Tactics

New Partnership Meshes Digital Promotion Platform with Performance-Based Content

Inmar Intelligence has teamed with mobile payments and rewards platform Ibotta, making Ibotta the first content technology Platform Accelerator in Inmar’s Innovator Ecosystem.
P&G’s Taylor, Jockey’s Waller Join White House Presser to Share COVID-19 Efforts

Companies are retooling their facilities to make products to combat the spread of the coronavirus.
Visual Marketing is Now More Important than Ever

Visual marketing has been capturing the attention of buyers and customers for decades.
Alexa Will Return to Butterball’s Thanksgiving Roster in 2020

A case study in how the turkey giant used voice technology to reach and engage with consumers right in their kitchens.
Edible Adds Home Delivery, Eliminates Fees During COVID-19

The company says it is monitoring the situation, remaining flexible and doing what it can to help keep life for everyone as normal as possible.
Product Predictions: Trending on Store Shelves Soon
LVMH Directs Perfume Factories to Make Hand Sanitizer

The French luxury conglomerate will pivot three of its perfume manufacturing facilities to help produce hand sanitizer in response to the shortage.
PepsiCo to Acquire Rockstar Energy Beverages

PepsiCo, which has had a distribution agreement with Rockstar in North America since 2009, also owns the Mountain Dew Kickstart energy brand, as well as GameFuel and Amp.

Amid Pandemic, Consumer Products Can’t Lose Sight of the Future