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Best Practices

  • 2012 Readers' Choice: Trade Promotion Management

    The Top 8 providers of a software solution for trade promotion effectiveness, including traditional TPM, promotion analytics, price management, trade promotion optimization, etc.

  • Nestle Leads Dairy Development in China

    Nestls work with farmers in Shuangcheng is part of what it calls Creating Shared Value, an approach to business that aims to create value for the companys shareholders at the same time as for those communities where it operates.

  • Nutrisystem Shapes Next-Gen Marketing Program

    Nutrisystem leverages Affinnovas innovation platform to identify four top contenders out of over 73 million marketing concepts.

  • Store Execution: Insight where it is needed most

    Understanding store execution where promotion plans meets consumer behavior remains a major challenge in the consumer goods industry. Yet understanding the nuances of store execution is essential to first understanding, then improving, the return on ever-growing trade promotion spending...

  • Post Event Analysis

    Booz & Co. shares tips for building capabilities to maximize trade spend return on investment.

  • Study Reveals Mobile Solutions Reduce Costs, Generate ROI

    Consumer goods companies are challenged with how to best leverage enterprise mobile solutions to add value both to the company's productivity and the customers' user experiences. IDC and Spring Wireless reveal exclusive study findings on how to reduce costs, such as travel, by 15 percent to 20 percent, and generate significant ROI.

  • TPM's Role in Demand Planning

    During the 2011 Consumer Goods Business and Technology Leadership Conference, a group of CG executives joined together for a lively discussion about TPM. Specifically, they tried to answer the question: What is TPM's role in demand forecasting? Finding the answer was not that easy

  • P&G, K-C, Unilever Discuss Downstream Data's Value

    Bigger companies and we mean really big seem to be way ahead of the pack when it comes to downstream data. For the first time ever, thought leaders from Kimberly-Clark, Procter & Gamble and Unilever came together to deliberate the value of downstream data. And guess what? Weve got it all on tape!
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