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Best Practices

  • Five Types of Customer Product Wisdom

    A new report reveals tips for tapping into the wealth of available customer wisdom. Find out how it can benefit your company's brands, products, experiences and bottom line by providing new opportunities.
  • Six Measures to Adopt in your Demand-Driven Journey

    New research reveals how adopting a demand-driven operating model is a major factor in having highly relevant products supported by targeted marketing and merchandising in the right stores at the right time.
  • The Nielsen Company Acquires The Cambridge Group

    Accelerated expansion into professional and consulting services is expected to help clients identify new sources of growth and profitability.
  • The Learning Process

    CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.
  • CGT Investigates Virtual Product Development Adoption

    New product development may be the only way for companies to survive the economic downturn. New research finds that Virtual Product Development (VPD) can greatly enhance the success of new product launches.
  • Merck and Schering-Plough to Merge

    The combined company aims for sustainable growth through scientific innovation and a stronger, more diversified product portfolio.
  • Top 3 Innovation Drivers Revealed

    What three trends will be important factors in driving the next wave of new products and services? CGT Research Advisory Board member and Innovationedge Founder Cheryl Perkins reveals the answer.
  • Lean Times

    Lean times force a re-evaluation of product portfolios and R&D allocations. Daniel Staresinic tells us why efficient and cost-effective innovation is now more important than ever.
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