Best Practices

It's critical today that both the “smart” and “product” departments are working closely together to ensure a timely and successful offering.

Procter & Gamble is partnering with GLAAD for a new initiative to advance LGBTQ inclusion in advertising and marketing, and calling on other brands to join them.

When sales and supply chain visibility stops at the retailer or DC level, it can lead to empty shelves. Without understanding your inventory and sales, down to individual SKUs and stores, do you really know if you’re meeting demand everywhere it exists? Download the guide to learn more.

You may have noticed a new look at ConsumerGoods.com. Read on to get the inside scoop on the refreshed CGT website based on feedback from our readers, and be sure to find the latest consumer goods news and reports to help drive informed business decisions.

Behind this portfolio growth is a multi-pronged strategy that is expected to advance Hershey's leadership in confection and snacking.

Tim Pantzlaff has joined Adesso as VP of client effectiveness.

Marketing personalization strategies can help you get to know your customers better. Here are a few ways to use data to get closer to consumers.