Consumer Attitudes & Behavior

Keeping pace with a disruptive marketplace is forcing consumer goods companies to completely rethink their traditional business practices, from new product development to consumer engagement. CGT’s 14th annual Tech Trends Report examines the current state of digital transformation.

Transforming traditional methods of new product development.

Nearly nine out of 10 U.S. companies are investigating the use of virtual reality technologies, according to a recent study by ABI Research.

The data transformation company signed deals with three CPGs and two retailers while also expanding the reach of its open data initiative.

With consumers no longer distinguishing between their online and offline activity, CPG marketers must connect the dots across touch points to build integrated buyer profiles.

Coca-Cola developed a display for Albertsons Cos. that moved past price promotion to connect with shoppers in an emotional manner through equity colors and key design cues.

MachineVantage is a year-old company building artificial intelligence and machine learning solutions to drive product and marketing innovation.