Consumer Attitudes & Behavior

The establishment of the Customer Innovation Campus underlines the importance that Nestle attributes both to R&D and to the out-of-home business.

In the highly-competitive consumer goods market, the success of a new product among consumers is the result of something much bigger than just a bright idea. This year, CGT recognizes Kraft Foods Inc. and Nintendo, among other deserving consumer goods companies, for excellence in innovation.

Historically, the consumer goods industry has been positioned to stay afloat in hard financial times. But this time around, it's different as a number of peer companies fall victim to the troubled economy. Here, CGT's Research Advisory Board members offer survival tips on how to make the most out of a bad situation and, hopefully, come out of this recession on top.

Reaching the consumer through alternative marketing has been a hot topic of late, and one that CGT's Executive Editor Kara Romanow knows inside out from personal experience. The Gap is currently building brand loyalty through a unique and highly-effective promotionand don't forget to vote for Carly!

On September 24-26, 2008, senior-level consumer goods executives united for the third annual Consumer Goods Growth & Innovation Forum. There, they heard from Procter & Gamble, Church & Dwight, Avon and Kraft, among others, on how to cultivate a true culture of innovation.

CGT Publisher Lori Castle gives you a sneak peek into the trends and topics discussed in this month's issue.

Top-performing food manufacturers by annual revenue.

CGT Executive Editor Kara Romanow gets Len Sauers take on best practices for embedding sustainability into your company's core purpose, values and principles.