Insights -- July 2004According to a recent global survey of 650 companies conducted by Deloitte Research, new product revenue contribution is expected to average 34 percent of overall revenue by 2007, up 21 percent from 1998. The Big PictureThe Crayola brand owner draws on Siebel to brighten trade promotions. In-Depth Analysis Welch's hits the Web to track promotion performance A Change of Plans The customer relationship management (CRM) boom, once marked by multi-million dollar technology acquisitions, is over, and in 2003, CG companies shifted the spotlight from CRM solutions to CRM-related functions. Spend and Receive Milnot and Multifoods Gain Transparency with TFM Slicing Into Trade Promotions For consumer goods companies, especially those in the grocery industry, trade promotions can be vital to maintaining a competitive edge. First Previous 10 11 12
