Research Topic

Generative AI has been the term on everyone’s lips this year, and CPGs are taking note. We explore some of the diverse ways the world’s biggest brands are harnessing these capabilities to stay ahead in a competitive market.

Cherie Leonard, senior director of North America Insights at Colgate-Palmolive, will share her observations surrounding the growth of retail media and how they’re navigating common challenges at the 2023 Consumer Goods Sales & Marketing Summit.

Learn from Manish Sharma, VP of omni and e-commerce for Kellogg Company, about how they define personalization, and how the transformation from e-commerce to omni-commerce is driving holistic success of their businesses.

Get details on practical ways to accurately track and assess the ROI of retail execution investments, and learn examples of the technologies enabling businesses to gain greater visibility into operations in the field.

Women have experienced gains at every leadership level in the supply chain workforce, signaling a solid comeback for the industry.

Sarb Dhanjal, senior director, consumer insights, business analytics, and consumer advocacy at Blue Diamond Growers, will take to the stage at the 2023 Consumer Goods Sales & Marketing Summit to share how the company is developing a common language as part of its innovation transformation.

This report leverages location analytics to analyze changes in consumer behaviors and offers insights that can help retailers and CPG companies better cater to today’s brick-and-mortar visitors. Read the white paper to find out.

Integrated data and analytics have been a top investment priority for many years—a trend that has only been accelerated by flexible, agile, scalable cloud platforms and new analytic capabilities that did not exist in the on-premise environment. Here are five keys to building and maintaining a successful Data Products strategy.