Research Topic

Kraft Foods Group, Inc. has revved up its innovation pipeline to bring more than 40 exciting foods and beverages to the table. This is the first comprehensive new products launch since Kraft became an independent public company in October.

New research reveals that Wal-Mart is the brand most browsed and shopped via mobile devices, but Apple, Best Buy and Kohl's deliver the most satisfactory mobile shopping experiences. The study also found that the top 10 brick and mortar retail brands leave much to be desired when it comes to meeting consumer expectations for mobile storefronts.

For the first time in a long time, this year's listing of the top 100 public consumer goods companies tells more good news than bad. The majority of companies realized modest revenue growth despite ongoing economic challenges; and some categories, like Food and Apparel, posted sales gains across the board. Read on to find out how your company, your partners and/or your competitors performed by comparison.

Some things are simply out of our control. Find out how the earthquake that hit Japan literally shook the Tobacco market in 2011.

New product launches continue the momentum generated by other recent new breakfast products, including Krave cereal, which was the most successful cereal launch in the category in the last 20 years.

From fresher frozen meals to food trucks for dogs, consumers can expect to see a variety of interesting trends to tickle the tummy in 2013. Nestl, the worlds leading nutrition, health and wellness company, recently issued some predictions destined to please the palates of all family members, including pets.

At a recent CGT conference, demand planning leaders from P&G candidly discussed how standardization is a key enabler for the rapid expansion of innovation. If you missed the live discussion, dont fret. We caught it all on tape. Plus, watch more video commentaries from other industry thought leaders on big trends to come in 2013 and beyond.

For more than 30 years, trade promotions have been the "currency of the realm"; the way to get new items on shelves, to encourage retailers to advertise and display existing products and to fund price reductions. Over that same period, the industry has spent millions on improving the efficiency and effectiveness of these investments. While that remains important, we dont see trade promotion optimization as the answer. What we need is a new currency.