Seasonal

Procter & Gamble shined a spotlight on its official sponsorship of the National Football League's 2019 Super Bowl in its February edition of brandSaver.

CVS/pharmacy took much of its holiday efforts online this year, expanding its reach by tapping social influencers and creating holiday-themed how-to videos, to name a few.

In a partnership with the Wildlife Conservation Society, Yowie Group is using a mobile app and website to educate kids about endangered species.

Mounted to the top of a robotic vacuum, the beer brand’s ‘bot delivers snacks and beverages directly to party guests. (It also cleans up the crumbs.)

Shoppers can use the Shopkick mobile app to interact with promotional packaging for Suave's Veterans Day cause campaign.

As the holiday season approaches, retailers and brands must prepare to meet the demands of both brick-and-mortar and online shoppers. 

The seasonal campaign also features snack packaging with talk bubbles that let parents write notes of love and encouragement to the kids.