Technology

CPGs have weathered the volatile economy since the beginning of the COVID-19 pandemic by raising prices to compensate for increased costs and seeking to boost volume through advertising and promotional discounts. However, research suggests that those strategies won’t be enough to sustain growth in 2025.

Retail and CPG executives expect to expand their use of AI throughout all areas of their business next year, according to a global study from the IBM Institute of Business Value, Embedding AI in Your Brand’s DNA, which reports spending on the technology outside of IT operations could increase by 52%.