Campbell Reveals New Innovation, Emerging Market Plans
At an investor meeting at its Maxton, N.C. plant today, The Campbell Soup Company's management highlighted plans for its U.S. soup business, with an emphasis on innovation, wellness and value, and also provided an overview of its International businesses, with a focus on progress in Russia and China.
Denise Morrison, president, North America Soup, Sauces and Beverages, described plans to enhance Campbell's position in the $83 billion Simple Meals category through the strength of the Campbell brand and by further increasing the relevance of soup through continued innovation, including:
-- "Campbell's Chunky" soups will undergo the most comprehensive series of enhancements in its 40-year history. The soups will feature "better for you" credentials now with 24 varieties made with lean meat and 30 items containing a full serving of vegetables.
-- In the wellness arena, Campbell's Tomato soup will feature the same taste with a major sodium reduction of 32 percent to 480 mg per serving. Campbell will reposition "Healthy Request" soups in the heart health space by further reducing the sodium levels to 410 mg per serving and featuring the American Heart Association certification on a redesigned label. Both products will be available in September.
-- Building on the successful launch of the "Select Harvest" line, Campbell will add five new Mediterranean-style varieties this fall, including Greek-style Minestrone and Zesty Tomato Bisque.
Sean Connolly, president, Campbell USA, says, "We are excited about the upcoming year and plan to continue to build momentum within our Campbell USA business by driving growth in our key platforms of simple meals and healthy beverages."
Larry McWilliams, president, Campbell International, described key initiatives for 2010 in emerging markets, including:
-- The launch of an expanded portfolio of products in Campbell's existing Chinese markets with an eye toward geographic expansion in 2011.
-- The successful integration of Campbell's Russian operations with Coca-Cola Hellenic Bottling Company, Campbell's distribution partner, and the expansion of "Campbell's Domashnaya Klassika" into national distribution throughout Russia.
-- Campbell is preparing for expansion in Russia based on the recent distribution agreement with Coca-Cola Hellenic. Campbell plans to increase points of distribution and the variety of its "Domashnaya Klassika" line in fiscal 2010. The Russian portfolio will increase from three varieties in 1,500 stores in Moscow in the current year to 14 varieties in more than 32,000 stores in 100 cities in fiscal 2010.
Denise Morrison, president, North America Soup, Sauces and Beverages, described plans to enhance Campbell's position in the $83 billion Simple Meals category through the strength of the Campbell brand and by further increasing the relevance of soup through continued innovation, including:
-- "Campbell's Chunky" soups will undergo the most comprehensive series of enhancements in its 40-year history. The soups will feature "better for you" credentials now with 24 varieties made with lean meat and 30 items containing a full serving of vegetables.
-- In the wellness arena, Campbell's Tomato soup will feature the same taste with a major sodium reduction of 32 percent to 480 mg per serving. Campbell will reposition "Healthy Request" soups in the heart health space by further reducing the sodium levels to 410 mg per serving and featuring the American Heart Association certification on a redesigned label. Both products will be available in September.
-- Building on the successful launch of the "Select Harvest" line, Campbell will add five new Mediterranean-style varieties this fall, including Greek-style Minestrone and Zesty Tomato Bisque.
Sean Connolly, president, Campbell USA, says, "We are excited about the upcoming year and plan to continue to build momentum within our Campbell USA business by driving growth in our key platforms of simple meals and healthy beverages."
Larry McWilliams, president, Campbell International, described key initiatives for 2010 in emerging markets, including:
-- The launch of an expanded portfolio of products in Campbell's existing Chinese markets with an eye toward geographic expansion in 2011.
-- The successful integration of Campbell's Russian operations with Coca-Cola Hellenic Bottling Company, Campbell's distribution partner, and the expansion of "Campbell's Domashnaya Klassika" into national distribution throughout Russia.
-- Campbell is preparing for expansion in Russia based on the recent distribution agreement with Coca-Cola Hellenic. Campbell plans to increase points of distribution and the variety of its "Domashnaya Klassika" line in fiscal 2010. The Russian portfolio will increase from three varieties in 1,500 stores in Moscow in the current year to 14 varieties in more than 32,000 stores in 100 cities in fiscal 2010.