Campbell Soup Line Keeps it Clean and Simple
Consumers are becoming more label conscious, and according to recent research from The Hartman Group Inc., more than half of those surveyed say they are reading the information because they're curious about what's in their food. This fall, Campbell Soup Company is launching Campbell's Select Harvest soups that are made from only ingredients people can readily recognize, and the label is designed to cleanly and simply identify exactly what is and is not in each soup.
"The new Select Harvest line is an important step in the company's journey in offering delicious soups made from high-quality ingredients that are familiar and desirable to families who enjoy our soups," says Colin Watts, general manager, Campbell Soup Company. "These new soups also demonstrate our continued commitment to reducing sodium, with each of the 44 soups meeting the government's healthy sodium guidelines. You can expect more in the way of cleaner, simpler labels and lower sodium products."
For ingredients that may be unfamiliar to people, Campbell has clearly explained what the ingredient is on the label. For example, maltodextrin, which is a carbohydrate made from potato or corn starch, is called out and defined next to the overall ingredient list.
"The new Select Harvest line is an important step in the company's journey in offering delicious soups made from high-quality ingredients that are familiar and desirable to families who enjoy our soups," says Colin Watts, general manager, Campbell Soup Company. "These new soups also demonstrate our continued commitment to reducing sodium, with each of the 44 soups meeting the government's healthy sodium guidelines. You can expect more in the way of cleaner, simpler labels and lower sodium products."
For ingredients that may be unfamiliar to people, Campbell has clearly explained what the ingredient is on the label. For example, maltodextrin, which is a carbohydrate made from potato or corn starch, is called out and defined next to the overall ingredient list.