CGSM Brands Dominate Innovation Headlines: Mondelēz, Kraft Heinz, Nestlé, Kellogg, and More
We’re just a week out from the industry’s premier event for networking and education – the Consumer Goods Sales & Marketing Summit – taking place in New York City from October 26-28. We're bringing the theme of "Everywhere Commerce" to life in a variety of sessions. Who better to relay the secrets to success than representative executives from the world’s leading consumer goods brands?
Below are just a few of the influential brands we’ll be showcasing at this year’s CGSM.
Mondelēz
Abhishek Ahluwalia, global e-commerce director, commercial strategy and growth at Mondelēz, will be representing the company, speaking during the “Betting on Future Media” session.
In the news: Mondelēz International has kept busy this last year, most recently in its initiative to double the size of its Mexico business via an acquisition of confectionary business, Ricolino. The purchase brings nearly 6,000 associates, four manufacturing facilities, and several distribution channels under the Mondelēz umbrella.
Additionally, the brand has been investing in its advertising personalization capabilities across all channels. In February, the company extended its partnership with Innovid, a connected TV advertising delivery and measurement provider, to leverage its Dynamic Creative Optimization technology to boost campaign efficiency and performance. Learn more.
If our last presentation from a Mondelēz executive was any indication, you won’t want to miss Ahluwalia’s discussion on future media. Learn how Mondelēz’s Maria Macuara captivated audiences during our Analytics Unite event in May.
The Kellogg Company
Stacey Ring-Sanders, VP of category strategy and development at The Kellogg Company, will be answering the question, “Is RGM Too Complex for AI?” Learn how AI-powered technologies can help brands study patterns to predict future trends.
In the News: Kellogg has undergone a massive transformation over the past year, and is still in the midst of separating its company into individual segments. This past summer, the company announced it would be spinning off its North American cereal and plant-based foods businesses to result in three independent public companies. As part of this effort, the company has made significant leadership changes, recently naming Bill Rex as CIO of North America Cereal Co.
The company has also made strides in using machine learning, artificial intelligence, and data visualization to help Kellogg easily digest large amounts of real-time insights to predict outcomes and accelerate growth and innovation. Learn more.
Kraft Heinz
Peter Hall, president away from home and Kraft Heinz ingredients, Kraft Heinz, will be tackling the topic of pricing in the “Anywhere Commerce” world during CGSM. Explore the current state of consumer goods pricing and hear real-world advice on how to set your prices with confidence.
In the News: Kraft Heinz has been making investments across its business over the last year. Most recently, the company promoted Diana Frost to chief growth officer of North America, to take a more active role in managing the company’s in-house marketing agency, The Kitchen, as well as its digital, personalization, and paid media teams. The company has also been heavily investing in first-party data, expanding a tech relationship to gain deeper insights surrounding household purchase propensity in the U.S. Learn more.
General Mills
Carter Jensen, senior manager of global commerce innovation at General Mills, will be speaking on the topic of DTC and how it is shifting beyond online shopping. During the session, explore the tactics leading CPG companies are implementing in the DTC space, and what the future holds.
In the News: General Mills has been innovating in the digital and analytics space, embracing technologies like AR to increase consumer engagement. Its latest foray is with its Lucky Charms brand through which consumers can jump into the world of the cereal to play games and earn rewards. In order to build deeper relationships with consumers, the company also launched its first loyalty program.
As part of its Accelerate strategy, General Mills has reshaped its organizational structure and invested in its data capabilities. Most recently, to expand in the North American market, this included forming a new team to bridge the gap between core innovation and acquisitions. Read more.
Nestlé
Pablo Nill, senior IT product group manager at Nestlé, will be taking us through the consumerization of commerce in CPG. Learn how the brand is innovating with B2B commerce to deliver a unified one-stop-shop experience for customers and distributors at a global level.
In the news: Nestlé has been driving innovation across various sectors, including by expanding in the plant-based category with Orgain, fighting against child labor by increasing supply chain traceability, and taking personalization to the next level through its pet products. Learn more.
Reckitt
Imteaz Ahamed, director of performance marketing at Reckitt, will be speaking during “The Art and Science of Consumer Loyalty” session at CGSM, focusing on the data, technologies, and general business sense that are fueling their marketing strategies to recruit and retain loyal consumers.
In the news: Earlier this year, Reckitt said it would be bolstering its internal and external digital competencies to prepare for the next consumer behavior shifts. This has included strengthening its relationship with Amazon, more rigorously measuring its return on media spend, and building in-house digital and media production capabilities. Learn more.
