Liz Dominguez
ARTICLES BY THIS AUTHOR
- 3/31/2025
Lipton To Automate Workforce Payroll
Lipton Teas and Infusions is elevating its workforce payroll, optimizing payments for operations that span 160 countries and include more than 130 payout currencies. - 3/31/2025
Celsius Acquires Alani Nutrition as Functional Beverage Market Poised To Grow
Celsius Holdings is purchasing Alani Nutrition, which includes a portfolio of functional beverages — drinks that provide specific health benefits beyond basic hydration — and energy drinks and protein powders bars. - 3/31/2025
Unilever Adds Wild Brand To Portfolio
Unilever has acquired Wild, a digitally native personal care brand that launched in the UK in 2020 and is distributed through direct-to-consumer, digital commerce, and retail channels in the UK, Europe, and the U.S. - 3/31/2025
How To Enhance Enterprise-Wide Functional Intelligence With Gen AI
In this fireside chat, CGT spoke with Venkat Venkatraman, professor at Boston University, and Ed Van Siclen, VP of strategy for Veeva’s consumer products division, about the benefits and opportunities around generative AI to enhance enterprise-wide functional intelligence. - 3/30/2025
GenAI Spending to Rise Despite High Failure Rate With PoCs: Gartner
Worldwide spending on the technology is set to increase drastically this year — by 76.4% compared to 2024, totaling $644 billion, according to Gartner. - 3/30/2025
Meet the 2025 Data Leadership Award Winners
We’re excited to recognize those who are demonstrating exemplary leadership in applying data-driven strategies to gain competitive advantages, elevate brand performance, and deliver outstanding customer experiences. - 3/27/2025
Keurig Dr Pepper Testing Plastic-Free Coffee Pods With Consumers
The company is currently in beta testing with consumers, through which it garners insights from real-world use around the end-to-end product experience, including unboxing, brewing performance, taste, and aroma. - 3/26/2025
Modern CPG Merchandising Takes Data, AI, and Meeting the Moment
While advancements in consumer insights have provided CPG brands and retailers with a looking glass of the drivers behind shopper behavior and trends, the image can be sharpened and personalized using merchandising tactics that fuse data and AI to truly embrace the why, the how, the when — and even the will do — of consumer actions and motivation. - 3/25/2025
Fabletics Sees Benefits of AI-Automated Customer Relationship Management
Fabletics is seeing the benefits following a 2023 implementation of AI-enabled automation in its customer relationship management processes. - 3/24/2025
Stanley Black & Decker Bolsters Data Quality With PXM Integration
The manufacturer of power tool and household appliance brands such as Black+Decker, Stanley, and Dewalt is investing in improved data processes within its product content operations.
