Ciao Bella Gelato Revamps Packaging

Ciao Bella Gelato, frozen dessert maker, chooses Affinnova Inc. to assist in a product packaging redesign. Utilizing Affinnova’s innovation technologies, Ciao Bella was able to pick a new packaging design with greater appeal to consumers compared to its current design.

 

“With Affinnova, we successfully resolved the subjective debate around a package change by incorporating consumer feedback when testing each design,” says Deborah Holt, vice president of Sales & Marketing at Ciao Bella. “Both of our top concepts performed equally well under this process, outperforming the current package by 65 percent.”

 

New York-based Ciao Bella’s gelato and sorbet are based on traditional Italian recipes and are found on supermarket shelves and in their own retail outlets across the country. In order to maintain its market position, Ciao Bella decided to make a packaging change for its gelato and sorbet products.

 

Ciao Bella selected Affinnova and its optimization technology to determine what product packaging would have the most appeal to Ciao Bella’s target audience. Affinnova employed its IDDEA II innovation platform to explore more than 6 million packaging design concepts directly with current and potential Ciao Bella consumers. Through this process, the concepts were quickly narrowed to two leading candidates. These top two concepts then underwent further testing to determine how they matched up against Ciao Bella’s current packaging designs.