Clorox Publishes Product Ingredients Online
The Clorox Company announces plans to expand communication of the ingredients in many of its products. Clorox's initiative to increase communication about product ingredients started with the Green Works line of natural cleaning products, which the company introduced a year ago.
"More than ever, consumers want to know what's in the products they use in and around their homes," says Clorox Chairman and CEO Don Knauss. "We understand this and are committed to providing a transparent list of product ingredient information to help consumers make more informed choices."
On Jan. 19, 2009, Clorox plans to provide additional ingredient information under a new section in the "Our Products" area of its corporate Web site at www.TheCloroxCompany.com. By the end of calendar year 2009, the company anticipates having ingredients posted on the site for all of its household and industrial cleaning, disinfecting and auto-care products that are sold in the United States and Canada.
The site will list in descending order ingredients that make up 1 percent or more of the contents of a product by weight. Clorox will disclose in alphabetical order ingredients that make up less than 1 percent of a product. Fragrances, dyes and preservatives will be listed as such.
"More than ever, consumers want to know what's in the products they use in and around their homes," says Clorox Chairman and CEO Don Knauss. "We understand this and are committed to providing a transparent list of product ingredient information to help consumers make more informed choices."
On Jan. 19, 2009, Clorox plans to provide additional ingredient information under a new section in the "Our Products" area of its corporate Web site at www.TheCloroxCompany.com. By the end of calendar year 2009, the company anticipates having ingredients posted on the site for all of its household and industrial cleaning, disinfecting and auto-care products that are sold in the United States and Canada.
The site will list in descending order ingredients that make up 1 percent or more of the contents of a product by weight. Clorox will disclose in alphabetical order ingredients that make up less than 1 percent of a product. Fragrances, dyes and preservatives will be listed as such.