Clorox Steps Up Product Ingredient Program

On its path to inform consumers what's in the Clorox products they use in and around their homes, The Clorox Company is now disclosing the following additional information about its products through its Ingredients Inside program:

• Specific identity of preservatives and dyes in all U.S. and Canadian cleaning, disinfecting and laundry products. This information expands upon the listing of active ingredients, which has been provided to consumers over the last two years.
• Palette of fragrance ingredients -- listed in numerical and alphabetical order -- used in all U.S. and Canadian cleaning, disinfecting and laundry products. Clorox is also including a link to a PDF file that includes each fragrance ingredient's CAS Registry Number, the unique numerical identifier assigned by the Chemical Abstracts Service to every chemical available in open scientific literature, as well as the fragrance chemical names, provided by the International Union of Pure and Applied Chemistry (IUPAC).

In 2008, with the introduction of its Green Works line, The Clorox Company was the first major consumer packaged goods company to launch a product ingredient communication program in North America. In January 2009, the company began listing ingredients of its household and commercial cleaning, disinfecting and laundry products in the U.S. and Canada on its corporate web site. Today, Clorox continues its industry leadership by being the first in the industry to provide consumers with even more robust information on its preservatives, dyes and fragrances.

"We know how important it is to help people make informed choices about the products they use in and around their homes," says Clorox Chairman and CEO Don Knauss. "This additional information about our products is a natural next step to take for our Ingredients Inside program as we continue to drive transparency and industry leadership in the area of product ingredient communication."

The Ingredients Inside program is available at: http://www.CloroxCSR.com/ingredients-inside/. Additionally, Clorox has begun the ongoing process of adding a notice on all product labels that states: "A list of this product's ingredients is available at www.CloroxCSR.com."

In addition to sharing its product ingredients with consumers, the company is offering $1 off any product from its Clorox family of products on Facebook, starting Tuesday, Feb. 8, while supplies last. To access the downloadable coupon, Facebook users simply have to "like" the Clorox page at http://www.facebook.com/Clorox.