Coca-Cola Resolves To Support Exercise

Coca-Cola North America enters into a two-year agreement with ExerciseTV, the first comprehensive, on-demand network dedicated to fitness, sports training and motivational programming. The sponsorship relationship, which started New Year's Day, includes the co-creation of original programming and integrate beverage brand messages and product functional attributes. Customized brand message integration, product placement, and signage will be featured on existing ExerciseTV original and non-original programming. Additional elements include exclusive content for MyCokeRewards.com. "Our partnership with ExerciseTV is ideal because it clearly demonstrates how our broad portfolio of brands fits naturally into a balanced and active lifestyle," says Greg Downey, group director of Entertainment Marketing, Coca-Cola North America.