Coca-Cola to Rival Pepsi During Super Bowl
For the first time since 1998, Coca-Cola will advertise during the Super Bowl. According to Adweek, Coca-Cola was content buying the pods immediately prior to the telecasts, while competitor Pepsi dominated the in-game airwaves. Last year, for example, Coke bought the pod immediately prior to the game's start to launch its Full Throttle beverage. This year, however, Coca-Cola's 60- and 30-second Coke Classic spots, crafted by independent agency Wieden + Kennedy, will rival in-game advertisements from Pepsi, which is also sponsoring the half-time show. The Super Bowl is approximately 80 percent sold out in terms of commercial time and more than 90 million viewers are expected. Other advertisers include Anheuser-Busch, Careerbuilder.com, General Motors, GoDaddy.com, Nationwide Mutual Insurance and Taco Bell.