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Coke Bottler to Distribute New Energy Drink

Coca-Cola Bottling Co. Consolidated (Coke Consolidated), the nation's second largest Coca-Cola bottler, and Boo Koo Holdings Inc. launch a new beverage called BooKoo Burner+, a non-carbonated energy drink innovation with 20 grams of whey protein.

Coke Consolidated will distribute BooKoo Burner+ to more than 2,000 of its current convenience store customers throughout Nashville, Tennessee; Mobile, Alabama; Panama City, Florida and other surrounding markets.

"The launch of BooKoo Burner through one of the largest bottlers represents a significant opportunity to rapidly penetrate the energy beverage market," says Steve Solomon, chairman of Boo Koo. "BooKoo Burner + is a revolutionary development for the energy drink category. In the past, some people drank an energy drink as well as a not so good tasting protein drink. BooKoo has mastered the formula to provide both energy and protein in a great tasting beverage."

BooKoo Burner+ will offer three flavors; Dangerine, a raspberry flavor with a blend of tangerine; Pummelgranite, Pomegranate one of the most successful flavors blended with blackberry; and Main Lime, a lime flavor that is a balance of sweetness and tartness. All flavors will be available in 16-ounce cans.

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