Coke Unveils the Mini Can

Coca-Cola introduces a new 90-calorie mini can to give consumers a better way to manage their calories.

"As the world's largest beverage company, we take seriously the need to help consumers balance calories consumed with calories expended," says Sandy Douglas, president, Coca-Cola North America. "The Coca-Cola mini can innovation reinforces the company's support for healthy, active lifestyles."

The 7.5-fluid ounce mini can carries the distinct Coca-Cola contour-shaped bottle image in white with a red background. Additional brands that also will feature the sleek mini can packaging include: Sprite, Fanta Orange, Cherry Coca-Cola and Barq's Root Beer. It will be sold in eight-packs.

Consumers in Washington, D.C. and New York City will get a first glimpse of the 90-calorie mini can when it debuts in December. The rollout will expand to the rest of the country and be well underway by March 2010.