Cold Stone Launches eGift Program on Facebook
Cold Stone Creamery and First Data Corporation team up to offer a new gifting application through Facebook. Cold Stone fans can now quickly and easily send a tangible "item-level" gift (e.g. ice cream Creations, shakes) to a friend or loved one's Facebook account or e-mail address.
"We're making it easier for people to share a Cold Stone moment, even if time or distance prevents them from being together. Now you don't have to wait for special occasions to share ice cream; you can send Cold Stone gifts instantly, any day, just because," says Daniel Beem, president of Cold Stone Creamery. "We're delighted to know that we'll be part of more of life's little moments, from 'get well soon' notes and rewards for a job well done to 'I miss you' wall posts."
Cold Stone Creamery, with more than 1,300 U.S. locations, is the first merchant to launch a gifting program using the First DataSM eGift SocialSM solution. Cold Stone customers are able to gift multiple small items to one or more recipients with a single transaction.
"We're making it easier for people to share a Cold Stone moment, even if time or distance prevents them from being together. Now you don't have to wait for special occasions to share ice cream; you can send Cold Stone gifts instantly, any day, just because," says Daniel Beem, president of Cold Stone Creamery. "We're delighted to know that we'll be part of more of life's little moments, from 'get well soon' notes and rewards for a job well done to 'I miss you' wall posts."
Cold Stone Creamery, with more than 1,300 U.S. locations, is the first merchant to launch a gifting program using the First DataSM eGift SocialSM solution. Cold Stone customers are able to gift multiple small items to one or more recipients with a single transaction.