Colmar Selects PLM Solution
Italian ski and sports apparel maker Colmar has based its 85-year track record of success and industry leadership on research and use of high-performance fabrics. Recently, Colmar selected Centric 8, the product lifecycle management (PLM), sourcing and profitability management system for apparel and consumer goods companies from Centric Software Inc. AEC s.r.l. Consulting represented Centric as its Italian partner and value added reseller.
Colmar managing director Giulio Colombo stated that despite the current economic climate, he is confident Colmar's historic emphasis on well-researched, high technology fabrics and styles for its winter apparel, beach wear, and city and spare-time sportswear lines will remain highly attractive to the consumer. "The current downturn will subside," Colombo continues. "Investing now in PLM, sourcing and profitability planning from Centric is a strategic move that will enable us to improve our underlying business processes, be more responsive to our consumers, and position us to extend our leadership in our markets."
Colombo's position echoed a Consumer Goods Technology interview in which Gartner Research Vice President Dale Hagemeyer urged consumer goods companies to invest in technology during the downturn to be positioned for economic rebound, when "the more analytical and insightful consumer goods companies will carve out share against competitors."
Colmar managing director Giulio Colombo stated that despite the current economic climate, he is confident Colmar's historic emphasis on well-researched, high technology fabrics and styles for its winter apparel, beach wear, and city and spare-time sportswear lines will remain highly attractive to the consumer. "The current downturn will subside," Colombo continues. "Investing now in PLM, sourcing and profitability planning from Centric is a strategic move that will enable us to improve our underlying business processes, be more responsive to our consumers, and position us to extend our leadership in our markets."
Colombo's position echoed a Consumer Goods Technology interview in which Gartner Research Vice President Dale Hagemeyer urged consumer goods companies to invest in technology during the downturn to be positioned for economic rebound, when "the more analytical and insightful consumer goods companies will carve out share against competitors."