Colgate-Palmolive is piloting a generative AI-enabled chatbot that marries digital shelf data curation with content creation, and it’s developed a cross-functional team for the closed-beta test.
Kavita Thekkakara, BI director at beauty powerhouse Coty, will share her insights at the 2023 Consumer Goods Sales & Marketing Summit on how companies can deliver value-added brand experiences and predict what consumers are looking for next.
E.l.f. Beauty’s loyalty program is feeding its massive digital growth, with the beauty company’s loyalty members driving nearly 80% of sales on its e-commerce site.
Aaron Mizrahi, director of Amazon at Hero Cosmetics, will share insights at the 2023 Consumer Goods Sales & Marketing Summit about CPGs can redefine how they work with their retail partners.
In this webinar transcript, Mars' Deepak Jose outlines the company's approach to data products, touching on keys to success, creating a shared vision, and change management.
In this edited webinar transcript, RIS and Treasure Data touch on the results of the 2023 RIS and CGT report, 'The Analytics Advantage,’ using some stats and findings as a jumping-off point into a broader conversation about channeling data into creating exceptional customer experiences.
While maturity levels vary for artificial intelligence in logistics and the supply chain, it has the potential to facilitate more accurate and efficient decision-making.
