Campbell Soup Co.

As announced in February, the new candidate is replacing Gary Fayard who is retiring after 20 years with the company.

The new Director, Global Social Media & Digital Marketing will focus on social media, web and mobile strategies as one channel to tell a story.

Many brands are utilizing social media as a means to enhance consumer engagement and the overall brand experience, which adds tremendous value in terms of building trusted relationships. However, a new social media application has the potential to be much more powerful: consumer understanding. Julia Chen Davidson, global consumer products lead, IBM Institute for Business Value, explains how CG companies can take hold of this opportunity within their four walls.

These launches are being supported by a significant increase in marketing focused on relevant social engagement with consumers and memorable campaigns.

The appointment comes after B. Craig Owens, Chief Financial Officer and Chief Administrative Officer since 2008, has informed the company of his decision to retire on May 1, 2014.

The new SVP succeeds David White who will retire from the company after 10 years of service.

Earlier in his career, the candidate held general management, marketing and sale roles across Asia with global companies such as Coca-Cola, Colgate-Palmolive, Duracell and Nestl.

The candidate will be responsible for establishing the strategic direction for Campbells advertising, media, global design and digital marketing and social media, and for ensuring alignment with Campbells business strategies.