Chobani's passion for creating a simple, wholesome cup of Greek yogurt made with only natural ingredients, translates into innovations that have shattered consumers preconceived notions about how and when to consume Greek yogurt.
Chobani launched a national mission to #StopSadBreakfast, starting with the introduction of its convenient, protein-packed, hearty and delicious new product, Chobani Greek Yogurt Oats.
Chobani announced its portfolio expansion and new marketing initiatives to continue its brand leadership and deliver better food for more people, including kids, healthy blends, and more.
Social media may have played a big part in the grocer's decision as 20,000 consumers have taken action to urge Chobani to drop GMOs from its supply chain, and posted comments on Chobanis Facebook page.
This is the latest of several executive appointments in recent months for Chobani, including a new Chief Operating Officer and Chief Marketing and Brand Officer, on the leadership team.