Hormel Foods, a multinational manufacturer and marketer of consumer-branded food and meat products, employs SignalDemand's software solution to enhance its pricing and demand management processes.
Hormel Foods implemented Siebel Business Analytics and Siebel Consumer Goods to improve trade promotion management, customer relations, productivity, efficiency and effectiveness of marketing investments.
Hormel's Competitive Edge Hormel Foods Corporation sinks its teeth into Interactive Edge's XP3 Suite to better analyze syndicated scan and panel data and to automate the updating of its customer business planner.