Levi Strauss & Co.

Jason Gowans has joined Levi Strauss & Co. as the company’s first chief digital officer, marking the next move in the company’s bid to elevate its digital commerce strategy.  

CGT combed through some of the industry’s most comprehensive supply chain transformations in 2022, pinpointing five consumer goods companies who are driving sustainable, scalable growth by investing in innovative approaches.

Consumer goods companies are getting savvier when it comes to recruiting and retaining their top digital and tech talent, but that doesn’t mean it’s easy for anyone.

The company is launching an AI- and machine learning-driven e-commerce solution that optimizes inventory management to streamline and improve order fulfillment. Get the details.

CGT talked with Katia Walsh about some of the most significant ways Levi's is leveraging AI and machine learning, including in consumer engagement, product development, and pricing.

The company’s goal is to save 20,000 hours of manual work across the organization to improve efficiency and streamline operations. To achieve this, Levi’s has tapped an estimated 50 bots in 2022 alone.

Levi’s will continue to scale its AI-enabled product recommendation technology across the globe as the company reaps the benefits of providing more personalized direct-to-consumer experiences.

The 10th annual Global RepTrak ranks companies on how they’re perceived across seven factors. See which brand landed the No. 1 spot.