Mars, Inc.

Mars is making moves to purchase Hotel Chocolat, a high-end British chocolatier and retailer. Learn what the acquistion could mean for both companies.

Learn why Mars chose to integrate decision intelligence and why employee-centric strategies for successful AI adoption are so important. 

As more companies bring AI into their operations, keeping their employees at the center is critical to success. For Mars, this has meant creating strategies that empower their associates in order to drive adoption and ensure they feel connected to all of the changes.

Over the last few years, Mars has been investing in a digitally savvy leadership team in order to support growing digital innovations and initiatives. The company has continued on this trend, recently naming Anand Shenoy global VP, chief data officer of Mars Snacking.

The company is launching a new brand experience for snack fans, providing interactive ads for Skittles products.

Mars, Incorporated is looking to overhaul its Petcare segment, focusing on digitalization to drive business transformation. As part of this plan, the company has tapped Ikea exec, Christoph Heyn, as its chief digital officer, a newly created role.

Candy companies have been increasingly strategic about Halloween, as the seasonal event drives about $6 billion in confectionery retail sales every year. Learn about Mars' newest fulfillment initiative.

Mars, Incorporated is looking to overhaul its Petcare segment, focusing on digitalization and technology to drive business transformation. As part of this effort, the company has named Najoh Tita-Reid as its chief brand and experience officer of Petcare, a newly created role.