We tapped some of today’s leading minds in the industry to collect not only their takeaways from this year, but to also get a read on what they’re prioritizing heading into 2022 — as well as what’s on their personal or professional bucket lists for the year.
Deepak Jose, Mars head of global demand analytics, shared a window in Mars’ Digital Engine, the strategic framework the company has developed for decision making in order to evolve its e-commerce capabilities.
Mondelēz International CEO Dirk Van de Put shared insight into how the snack giant is evolving its marketing, providing a peek into its investment strategy.
The Supplier Leadership on Climate Transition seeks to provide suppliers with resources to develop impact-reducing climate plans. We checked in with Luc Beerens, Mars Inc. global sustainable sourcing director, to learn more.
Mars Inc. boosted its Pet Nutrition North America leadership team with the addition of two new digital hires, a pair of notable additions as the pet category experiences record growth.
Going direct-to-consumer is easier said than done. Blurring the lines between brands, retailers, media and advertising, success requires building a collaborative team who can work together to maximize growth. The opening keynote of CGSM will feature a panel filled with CG experts in the DTC space.
