Tis' the season to strengthen marketing and promotional strategies: Both The Wm. Wrigley Jr. Co. and Kimberly-Clark Corporation inked new partnership deals this week to enhance marketing and promotional efforts for their consumer brands.
Today's ever-evolving value chain can cause consumer goods manufacturers to struggle with tracking materials and assets and meet the visibility and tracking requirements of their customers.
An ever-evolving value chain can cause consumer goods manufacturers to struggle with tracking materials and assets as well as meeting the visibility and tracking requirements of their valued customers.
Dr. Tanya Clemons, a senior executive with extensive experience in leadership and organization change at Microsoft and IBM, will join Pfizer as vice president and chief talent officer.
Downstream data is being leveraged by visionary companies outside of the traditional confines of sales and marketing - whether it be point-of-sale data, transactional data or even RFID data and loyalty card data.
Intermec's line of RFID hardware devices will be supported by Microsoft Corp.'s BizTalk Server 2006 R2, which enables customers of all sizes to connect core business processes across applications, platforms and partners.
